We've changed our name!
We are the accessories business formerly known as Fluff for the Particular. We are now Fluff Hardware! Read on to learn why.
Why "Fluff"? Our small business earned its name from the rugged yet delicate song called "Fluff". This beautifully tender instrumental song was written, composed, and played by the thunderous rock/heavy metal band Black Sabbath.
Owner/Artist Solymar grew up listening to classic rock and fell in love with Black Sabbath at a young age. The song and the band very much capture the spirit of Fluff wares in that they are delicate yet rugged, bold yet subtle, and most certainly captivating. These traits fit perfectly with Fluffs other sources of inspiration and are strongly reflected in the pieces we create. Please click on the video to enjoy the Black Sabbath song that provides inspiration for the Fluff line.
Why "Hardware?" We believe there is the “right tool” to help get any job done and can’t think of a more important tool than one that helps us women show up to life feeling beautiful, confident, unique and ready to take on the world. From the workbench to the kitchen table, from mountain tops to happy hour downtown, we always aim to create versatile and durable jewelry that can keep up with the modern woman; you know, the friend/mom/adventurer/maker/entrepreneur/silly/sincere/dynamic type. As Fluff has grown over the years our priority has been to create pieces that help women easily put themselves together in a way that encourages them to be their beautiful one-of-a-kind selves, all the while being ready to tackle life, whatever that happens to mean that particular day.
We have aimed to create hardware for the modern woman, so we might as well just call it like it is; Fluff HARDWARE, because gone are the days of one tool for one job. We create all-purpose pieces that get you set for any job life throws at you, knowing the most important job you have—being the rad woman you are, showing it, and feeling like it—is taken care of.
Owner/artist Solymar Palm has always had a passion for creating lovely things, large and small. After an encounter with a piece of found scrap metal in 2011 she fell in love with jewelry design and launched the artistic endeavor now called Fluff Hardware. As Solymar's small business grew, she realized that this new passion and form of self-expression facilitated her desire to lift up, and contribute to women's sense of individuality, confidence, and inner beauty. She is consistently made aware by her customers that the adornments she creates help them feel bold and fearless and ultimately more able to face the daily challenges of the modern woman. These facts are a major source of inspiration for her and she purposefully designs her accessories to compliment the unique strength and different styles of the beautiful women of the Pacific Northwest.
It's easy to see why Fluff functions as Solymar's creative outlet and labor of love.
What is the inspiration behind the Fluff line? Firstly, the beautiful and strong women of the Pacific Northwest are a major source of inspiration for owner Solymar Palm. Being born and raised in beautiful rustic Idaho gave her the opportunity to know an exorbitant amount of uniquely rugged, yet graceful women. Her surroundings and upbringing are also a major source of inspiration as they created a love for everything found in nature, and anything vintage. She developed an appreciation for the outdoors and venerable objects of times past as a result of spending many a summer in the Idaho mountains with her father as well as traveling to and from beautiful antiquated parts of Mexico with her mother. As a result, her love for the outdoors and old time objects is reflected in her designs.
Specific sources of inspiration include rustic barns & villas, classic distressed vehicles, the Art Deco era of the 20's and 30's, wildlife, wilderness, botanicals, rain/snow/wind/fire, mountains, and the organic and geometric shapes and colors of everything found in Mother Nature.
What does the imagery in the F of the logo represent? You may or may not have noticed that the F of our logo has small prickly thorns protruding from its base and that the flower on top resembles one you might find on a cactus. This is because cacti were the inspiration for our design and are always behind the mood or aura that emanates from our wares. Cacti evolved to flourish in rugged, rough terrain where not much else can survive, yet cacti can be delicate and ethereal and definitely always incredibly beautiful. This is why we consider the cactus our perfect "spirit plant". Not to mention that it can be found growing wild all across the northwest. Our wares embody everything that the cactus represents. Grit, resilience, tenacity, boldness, and beauty. We're grateful to mother nature for the gift of this inspiring muse.
Thank you for visiting.