Vintage & nature inspired accessories
for the modern woman.
We now have two brick & mortar retail stores!
Fluff Hardware has evolved into a beautifully curated supplier of unique accessories for women. Meaning that these storefronts of ours are not only a beautiful retail space for our house-made original designs but is also a one-stop-shop for all your accessorizing needs. As in dope hats, purses, bandanas, textiles, jewelry (duh 😂) and soooo much more! All our offerings are suuuper unique, classic, versatile, and quality made. Not to mention were curated with you and your killer taste in mind.
We've brought in the kind of timeless pieces that not only complete, but make the whole outfit and will be considered a treasured staple for a lifetime—just like the jewelry we've been making for you for years! We just KNOW that you, our celebrated fans and supporters are going to be STOKED!
Fluff Hardware Handmade Jewelry
What's in a Name?
Why "Fluff"?
Our small business earned its name from the rugged but delicate song called "Fluff." This beautifully tender instrumental song was written, composed, and played by the thunderous rock/heavy metal band Black Sabbath.
Owner/Artist Solymar grew up listening to classic rock and fell in love with Black Sabbath at a young age. The song and the band very much capture the spirit of Fluff wares in that they are delicate but rugged, bold but subtle, and most certainly captivating. These traits fit perfectly with Fluffs other sources of inspiration and are strongly reflected in the pieces we create. Check out the Black Sabbath song that provides inspiration for the Fluff line.
Why "Hardware"?
We believe there is the "right tool" to help get any job done and can't think of a more important tool than one that helps us women show up to life feeling beautiful, confident, unique and ready to take on the world. From the workbench to the kitchen table, from mountain tops to happy hour downtown, we always aim to create versatile and durable jewelry that can keep up with the modern woman; you know, the friend/mom/adventurer/maker/entrepreneur/silly/sincere/dynamic type. As Fluff has grown over the years, our priority has been to create pieces that help women easily put themselves together in a way that encourages them to be their beautiful one-of-a-kind selves, all the while being ready to tackle life, whatever that happens to mean that particular day.
We have aimed to create hardware, aka, handmade statement jewelry, for the modern woman, so we might as well just call it like it is: Fluff HARDWARE, because gone are the days of one tool for one job. We create all-purpose pieces that get you set for any job life throws at you, knowing the most important job you have—being the rad woman you are, showing it, and feeling like it—is taken care of.
Our Story
Owner/founder Solymar Palm has always had a passion for creating lovely things, large and small. After an encounter with a piece of found scrap metal in 2011 she fell in love with jewelry design and launched the artistic endeavor now called Fluff Hardware. As Solymar's small business grew, she realized there was a common underlying reason she loved it so much… her “why”. This art she was creating was lifting up, and contributing to women’s sense of individuality, confidence, and inner beauty, helping them feel bold, fearless, and ultimately more able to face the challenges of the modern woman. This continues to be an underlying theme in everything the brand does and represents and will forever more guide the brand direction.
What is the inspiration behind the Fluff line?
Chiefly, the abundance of uniquely rugged and naturally beautiful women in Idaho and the PNW. Getting to create lovely little works of art to be worn by these women is an honor, a privilege and a labor of love for the ladies on the Fluff Hardware team. They’ve said “My heart flutters a little bit each and every time I see a woman out and about wearing our jewelry.” -Fluff Team Member
Idaho’s outdoors are also a major source of inspiration considering the mountains, trees, rivers, wild-life, historic buildings and venerable objects of times past. In-short, we shall never exhaust our sources of inspiration considering Idaho’s immeasurable bounty.
What does the imagery in the F of the logo represent?
You may or may not have noticed that the F of our logo has small prickly thorns protruding from its base and that the flower on top resembles one you might find on a cactus. This is because cacti were the inspiration for our design and are always behind the mood or aura that emanates from our wares. Cacti evolved to flourish in rugged, rough terrain where not much else can survive, yet cacti can be delicate and ethereal and definitely always incredibly beautiful. This is why we consider the cactus our perfect "spirit plant." Not to mention that is can be found growing wild all across the northwest. Our wares embody everything that the cactus represents. Grit, resilience, tenacity, boldness, and beauty. We're grateful to mother nature for the gift of this inspiring muse.
Thank you for visiting.
